Brand’s market expanded to Japan

Credit: The Business of Fashion. Reproduced under Fair Use.
Credit: The Business of Fashion. Reproduced under Fair Use.
As of April 2015, Techné, the brand managed by VANTGARD is sold in BEAMS department stores across Japan. Established in 1976 in the Harajuku district of Tokyo, Beams earned a reputation as an influencer and as one of the most respected multi-brand retailers in Japan. Besides stores in national locations, Beams have branch offices in New York, Milan, London, and Paris. Merlin 245.012 The new model, Merlin 245, features a 39.5 mm case in surgical 316L stainless steel with a domed crystal in tempered glass and water-resistance to 5 bar (static depth of 50 meter). Taking cues from early aviation instruments, this model uses a luminous dial and hands; and is powered by a sturdy Miyota 1L45 quartz mechanism with metal parts and a three-year battery. The Merlin 245 comes with a machine-washable, one-size-fits-all military strap in woven nylon cut to 250 mm for the USM version and 280 mm for the GB (NATO) version. Merlin 245.023

Model revamping for Techné

VANTGARD revamped one of the best-selling models of the Techné brand. Created with a distinctive functionalist design, this tool watchcase borrows cues from aviation instruments and is intended for outdoors enthusiasts. SparrowHawk watch for Techné The dial uses bold numerals for the hours and external numerals by increments of five minutes meant to make reading more intuitive. The texture of the crown and the brushed and bead-blasted surfaces are used to minimise reflection. The model is also available with a black physical vapour deposition (PVD) coating. SparrowHawk watch for Techné The mechanism only requires a battery change every 5 year, and its circuitry can detect shocks beyond the tested limit of the ISO 1413 norm, and prevent damage to the step motor. The user can also re-calibrate the hands without the intervention of a watchmaker. Straps are made with machine-washable woven nylon, natural canvas or Italian leather.

Crowdfunding of Swiss Concept Watch

Overseeing development of the brand Techné, Swiss studio VANTGARD is hoping to bring this unique, three-year battery, Swiss Concept watch to production through crowdfunding: After successfully crowfunding a diving watch in 2011 and a chronograph in 2014, the team of VANTGARD is opening pre-orders on a Dual-Time Swiss Concept Aviator Watch. The timepiece was designed to combine great looks with a Swiss-engineered mechanism at an affordable price. Funders can choose between 3 different straps, and each watch will be delivered in a nice military-style kraft box and will be covered by a 24 months Limited Warranty.
Techné Swiss Concept Merlin 296 on an all-terrain riveted strap
Sized at 39.5 mm (15½”), the case is forged in 316L surgical steel and receives a brushed finishing. Its diameter is perfect for men and not too big for women. Designed for water-resistance to 5 bar (static depth of 50 metre), it uses a hardened mineral crystal with a domed shape, reminiscent of the acrylic crystals of early 20th century military watches. All components of the quartz mechanism are engineered and produced in Switzerland by ISASWISS PLC before assembly in Asian Swiss-grade factories. The development process spans over 12 months, and VANTGARD chose to work through the first 10 months before launching the crowdfunding, which only leaves 2 months before planned mass production. Design has been finalised, blueprints submitted by suppliers have been approved and production moulds developed. Leaning on the experience of their last RocketHub project, VANTGARD planned ahead of time to avoid any unexpected delays, so they are confident that they will meet the deadline. An updated timeline of this project is made available on If the funding is successful, mass production will be launched on the 1st or April 2015, and items will start shipping to funders by the 15th of April.