Brand’s market expanded to Japan

Credit: The Business of Fashion. Reproduced under Fair Use.
Credit: The Business of Fashion. Reproduced under Fair Use.
As of April 2015, Techné, the brand managed by VANTGARD is sold in BEAMS department stores across Japan. Established in 1976 in the Harajuku district of Tokyo, Beams earned a reputation as an influencer and as one of the most respected multi-brand retailers in Japan. Besides stores in national locations, Beams have branch offices in New York, Milan, London, and Paris. Merlin 245.012 The new model, Merlin 245, features a 39.5 mm case in surgical 316L stainless steel with a domed crystal in tempered glass and water-resistance to 5 bar (static depth of 50 meter). Taking cues from early aviation instruments, this model uses a luminous dial and hands; and is powered by a sturdy Miyota 1L45 quartz mechanism with metal parts and a three-year battery. The Merlin 245 comes with a machine-washable, one-size-fits-all military strap in woven nylon cut to 250 mm for the USM version and 280 mm for the GB (NATO) version. Merlin 245.023

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